Time is money so you don’t want to waste time starting at a “hopeful” price that’s too high. Pricing your home for the market conditions now is essential. You need a full-time real estate professional like Jennifer Bartlow to get your home sold for a good price and get it closed on time!

Pricing your Houston or Spring home to sell is a major factor in how long it takes to attract the right buyer.

Whether you live in Memorial Northwest, or a nearby neighborhood, you may have watched others sell and wonder what they considered when they priced it.


A Realtor with business experience considers many factors to determine the best market price for your home. Considering factors beyond the home’s age and average area sales prices, is especially important for older homes.  Knowing the market and neighborhood trends, what features active buyers are seeking, your home’s unique attributes, optional and “must do” repairs, floor plan flexibility, and how to market your home’s advantages to target & attract the right qualified buyer are a few of the considerations in pricing.

If you price “hopefully,” instead of “right for you and for the market,” you may start off in a bracket higher than your ideal buyer is considering. They can pass over your home and make an offer on another one without ever seeing your home. If your home is priced fast without research and thoughtful considerations of those factors and more that I listed above…you could be priced lower than your home’s potential sales price — and that costs you money!

One enormous factor in the final sales price (and the money you get paid at closing) is negotiations … starting with the initial listing price. If you are considering selling your home in the next 3 to 6 months, it literally pays to start now to choose a Realtor and prepare your home to sell.

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Do you live in one of NW Houston’s beautiful older neighborhoods like Memorial Northwest, Lakewood Forest, Memorial Estates, Champion Forest or another nearby? I live in a 20-year old home so I understand how to sell 20-year old homes in our area. Click here to see my Facebook Live video, “5 Tips on Selling Your 20-Year Old Home.”